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Marketing
PRODUCT & SUBSCRIPTIONS
Launch products and recurring revenue models from a single hub. Define complex catalogs with AI assistance and seamlessly turn any item into a subscription plan, automating lifecycles to maximize lifetime value.
AI Product Definer
Use intelligent AI automation to quickly define product attributes, images and generate rich descriptions, SEO data, etc. allowing you to launch new items to the market faster than ever before.
Sales Rules
Take precise control over who can buy what. Configure sophisticated rules to control product saleability based on customer groups, specific shipping zones, or selling channels, ensuring compliance and market segmentation.
Diverse Inventory Types
Manage simple retail items alongside complex stock types like serialized electronics or batch-tracked pharmaceuticals across multiple warehouse locations and statuses (Sellable, Blocked, Scraped).
Flexible Recurring Plans
Organize even the largest inventories into logical Divisions, Categories, and Product Groups to create an intuitive browsing experience, custom pricing per customer segment and streamlined internal reporting.
Lifecycle Control
Give customers the flexibility they demand. Allow users to self-manage their subscriptions with rules you define, enabling them to upgrade, downgrade, or pause plans, which significantly improves long-term retention.
Automated Invoicing
Put your billing on autopilot. The system generates and sends recurring invoices on specific cycle dates, ensuring timely payments and reducing the administrative burden on your finance team.
CAMPAIGN MANAGEMENT
Orchestrate sophisticated, multi-stream campaigns from a single timeline. Manage Email, WhatsApp, SMS, and cold-calling tasks in unison to nurture leads over time and track exactly which efforts drive revenue.
Omnichannel Streams
Orchestrate sophisticated marketing strategies from a single timeline. Run unified campaigns that combine Email, SMS, WhatsApp, and cold-calling tasks, ensuring your message reaches prospects on the channel they prefer.
Lead Conversion Tracking
Stop guessing which marketing dollars are working. Trace every lead back to the specific campaign source that generated it, giving you accurate ROI analysis to refine your budget and strategy.
Asset Library
Maintain brand consistency across all teams by centralizing your marketing assets (images, documents, and templates) in one repository, making it easy to reuse high-performing content across different campaigns and channels.
Timeline Management
Pre-schedule multiple waves of communication such as an email blast on day one followed by an SMS reminder next week allowing you to map out and automate a complete engagement lifecycle over weeks or months.
MARKETING AUTOMATION
Ensure your message lands in the inbox, not the spam folder. Verify email lists for deliverability, schedule social media posts for peak engagement, and utilize modern templates to communicate professionally at scale.
Email List Management
Protect your sender reputation and ensure deliverability. Create targeted email lists and use our multi-step verification process to clean out invalid addresses, ensuring your messages actually land in the inbox.
Social Scheduling
Manage your social presence without the chaos. Plan, schedule, and post content directly to Instagram, LinkedIn, and YouTube, utilizing "best time to post" analytics to maximize engagement.
WhatsApp Integration
Tap into the world’s most popular messaging app. Send bulk WhatsApp marketing campaigns and track open rates and responses, giving you a direct line of communication to your customers' pockets.
Modern Dynamic Templates
Create visually stunning, responsive email templates that reflect your brand’s quality. Insert dynamic content blocks into your emails and messages that adapt based on the user's past purchases, browsing history.
DEMAND GENERATION
Stop losing leads to messy spreadsheets. Centralize prospects from every channel into one organized funnel, using standardized qualification frameworks (MEDDIC/BANT) to ensure your team focuses only on high-potential targets.
Unified Lead Capture
Automatically capture and consolidate leads from your website forms, marketing campaigns, and online store into a single, organized list. For offline sources, easily upload bulk data via Excel to keep your pipeline full and centralized.
Qualification Frameworks
Eliminate "gut feeling" selling and focus on facts. Enforce rigorous qualification standards like MEDDIC or BANT with customizable checklists at every stage ensuring that only high-quality, vetted leads are escalated to Opportunities.
Smart Categorization
Move beyond basic contact lists. Categorize prospects dynamically based on prospect type (Freelancer, Corporate), market segment, or geographic territory ensuring your sales team focuses the right energy on the right targets for maximum conversion efficiency.
Activity Tracking
Gain full visibility into your team's effort with automatic logging of every call, email, appointment, and WhatsApp message directly to the prospect's timeline, creating an unmissable audit trail of engagement and history.
PROMOTIONS & DISCOUNTS
Drive urgency without sacrificing margins. Configure granular discount rules, offers, and coupon campaigns targeted to specific customer segments to clear inventory and boost short-term revenue.
Coupon Management
Generate excitement with control. Create unique or generic promo codes with strict guardrails such as usage limits per customer, minimum order values, and specific expiry dates to prevent abuse while driving sales.
Cashback Engine
Implement retrospective cashback offers based on purchase targets, encouraging your distributors and wholesalers to increase their order volume to hit the next rebate tier.
Targeted Discounts
Run smarter sales, not harder ones. Restrict promotions to specific Customer Groups, Timeframes, or Product Categories, allowing you to liquidate slow-moving stock or reward specific market segments.
Cart-Level Discounts
Encourage larger basket sizes. Configure automatic rules like "Flat 20% off on orders above ₹5000 up to ₹1000," or volume-based pricing tiers that apply instantly at checkout with targeted product and customer selection.
LOYALTY MANAGEMENT
Turn buyers into brand advocates. Launch a fully integrated rewards program with tiered memberships and points redemption, incentivizing customers to choose your brand repeatedly over competitors.
Points Accrual Engine
Gamify the purchase experience. Define flexible earning rules for B2B and B2C customers such as earning points for purchases, writing reviews, or referrals encouraging deeper engagement with your brand.
Omnichannel Redemption
A unified wallet for a unified brand. Allow customers to redeem their earned points seamlessly across any channel whether they are checking out on your website, your mobile app, or standing at your physical store counter.
Tiered Membership System
Create aspirational status levels. Define tiers (e.g., Silver, Gold, Platinum) based on annual spend or order frequency. Unlock exclusive benefits for higher tiers to motivate customers to increase their share of wallet with you.
Activity Tracking
Turn customers into your best sales team. Incentivize word-of-mouth marketing by offering bonus loyalty points to customers who refer friends, tracking the entire loop from the invite link to the first successful purchase.
CUSTOMER/CHANNEL TRAINING
Scale your channel network faster. Launch a built-in Learning Management System (LMS) to host training videos, certifications, and product guides, ensuring your distributors and dealers are experts in your brand.
Partner Onboarding LMS
Accelerate time-to-revenue for new partners. Create structured onboarding courses with video lessons and documents that guide new distributors or dealers through your product lines and sales processes automatically.
Resource Repository
Centralize your sales enablement assets. Provide a searchable library of training manuals, technical datasheets, and sales battle cards that partners can access 24/7 via their portal or mobile app.
Certification & Quizzes
Verify expertise before authorizing sales. Build interactive quizzes and certification programs that partners must pass to unlock specific tiers or product catalogs, ensuring quality control in how your brand is represented.
Progress Tracking & Analytics
Identify gaps in partner knowledge. Monitor course completion rates and quiz scores across your channel network to identify which partners are engaged and which ones need additional support or training interventions.